During my time at Bettis Tarazi I had the opportunity to work on the creation of a new frozen yogurt brand together with interior design arquitect Monica Torrero.
The idea was to create small pink corners in the halls of office buildings where people can come down and grab a snack on the go. We chose a 50´s american dinner aesthetic and cheerful colors to create a high contrast with the grey interiors of office buildings.
The keywords for the logo were creamy, delicious and fun. Firstly, I drew some sketches by hand and then vectorized it on Illustrator.
The result is a versatile logo that works in different variations of the color palette, both with a color or white background. The aplications were kept clean and simple, letting the bright colors of the brand stand out.