Art Direction / Graphic Design
The Bertsoderbi is an anual competition between bertsolaris from Gipuzkoa and Bizkaia.
What is a bertsolari?
Bertsolaris are poets who sing and improvise verses simultaneously. They are given a certain topic and they have to start improvising and singing right on. It is a tradition that is still alive and highly respected in the Basque Country.
It takes place the day right before the soccer derby between Real Sociedad and Athletic Bilbao football teams. It is a very exciting and moving event. People support their team with all their heart and listening to the bertsos is an act of tribute and love for their teams.
Love and passion
The most remarkable thing of the whole competition is the passion the supporters have towards their teams. That´s what I tried to focus on with my proposal. Here again, I used a metaphor, an electrocardiogram, to reflect the strong sentiment of the supporters.
In this Mind Map you can see all the ideas that came to my mind from the combination of the colors blue (Real Sociedad) and red (Athletic de Bilbao).
Some sketches on paper. Trying to find a concept that would combine both the colors and the passion of the teams.
© 2016 Martichoke